MARUG Marketing Conference 2022

MARUG Marketing Conference 2022

The MARUG Marketing Conference is with nearly 500 participants (400 students and 100 professionals), the biggest student marketing conference of the Netherlands. Every year our conference succeeds in being a high-quality event. Together with inspiring speakers and challenging workshops we aim to highlight various parts of marketing.

The Power of Human Connection

The theme of this year’s conference is ‘The Power of Human Connection.’ Nowadays, more content is being produced every day than there are humans alive to consume it. As a result, human-centered marketing has become more important now than ever before. Brands should recognize that they are selling to humans and convey this in the way they speak and the topics that they speak about. They should focus on creating a human connection; get attention from the consumer by giving attention to people.

The Conference

Both the practical and academic aspects of the theme will be discussed during lectures and workshops. These will be offered by a wide range of inspiring companies. There are also multiple recruitment moments in the form of a lunch, dinner and social to connect students with companies. It promises to be a very interesting and especially inspiring day, so save the date!